.jpeg)
The Importance of Knowing Sticker Terminology Before You Order
- JVA Advertising
- Oct 1
- 2 min read
Stickers, labels, and decals are powerful, affordable tools for branding, packaging, and promotions. But if you’re not familiar with the terminology, it’s easy to order the wrong product. Here’s a quick guide to help you choose the right option and get professional results.
Stickers vs. Labels vs. Decals
Stickers: Promotional pieces for giveaways, branding, packaging toppers, laptops, water bottles, and event handouts.
Labels: Typically used on products and packaging; often on rolls for faster application and consistent placement.
Decals: Larger graphics for windows, walls, floors, and vehicles; built for visibility and durability.
Popular Types (and When to Use Them)
Vinyl Stickers: Weather-resistant; great for outdoor use, vehicles, and storefronts.
Die-Cut Stickers: Cut to the exact shape of your design; ideal for logos and eye-catching brand merch.
Kiss-Cut Sheets: Multiple stickers on one sheet; easier to hand out or include with purchases.
Bumper Stickers: Durable rectangles for cars, fundraisers, and community campaigns.
UV DTF Stickers: High-adhesion, scratch-resistant; excellent for tumblers, bottles, textured plastics, and curved items.
Paper Labels (Sheets or Rolls): Cost-effective for indoor packaging, jars, boxes, and shipping.
Adhesives & Durability
Permanent vs. Removable: Permanent sticks stronger and lasts longer; removable peels off cleanly for short-term promotions.
Repositionable: Allows small placement adjustments during install.
Lamination: Adds scratch/UV resistance and gloss or matte finish. Recommended for outdoor use or heavy handling.
Finish & Appearance
Gloss: Shiny, vibrant color pop.
Matte: Low-glare, premium look (great for upscale packaging).
Clear vs. White: Clear for “no-background” effects on glass; white base for bold color accuracy.
Format & Application
Singles (Stacks): Individual pieces—perfect for events and retail.
Sheets: Multiple designs per page—great for sets or SKU packs.
Roll Labels (Core Sizes 1"–3"): Faster machine or hand application; common for product packaging.
Ordering Tips to Save Time & Money
Match material to environment (vinyl + lamination for outdoor; paper for indoor).
Choose adhesive based on removability needs.
Pick the right format (rolls for packaging speed, singles for handouts).
Provide press-ready files or request design help to avoid delays.
Plan ahead for holiday peaks; rush options are available but limited.
At JVA Prints & Signs, we help you pick the exact combination of material, adhesive, finish, cut type, and format so your stickers, labels, and decals look great and last as long as you need.
Comments